By Owen Waters, FNQ Finance Guy
Events as a way to promote your business, either a standalone event that you organise or as a sponsor or contributor to an event, can be a really effective way to reach a wide audience and promote your products or services. They are also a great way to increase your brand awareness and trust. As a business, every time you engage with someone you have an opportunity to make a positive imprint and influence how they see you and your business.
If you regularly hold events or promotions, or are thinking of doing so, then why not make them single use plastic-free. There is an increasing awareness and understanding about just how destructive single use plastics are, but working out how to be part of the solution as a business sometimes requires a bit of planning and commitment.
The annual “Grin ‘n Bear It” adventure race held up at Lake Tinaroo is an awesome example of a larger scale event that chooses to be a part of the solution by asking and encouraging everyone to bring their own water bottles and not bring plastic ones. Such a simple action to take. Apart from the obvious reduction in the amount of plastic bottles, more importantly in my mind is the message this sends.
But what can you do when organising an event? A few easy and effective ways can be: providing access to drinking water and letting people know; not using balloons, there are so many fantastic alternatives; providing eco bags rather than plastic; and using paper straws not plastic. And then promote it, shout it out, and use the opportunity to send a positive message to your clients, staff and the wider community that you want to be part of the solution.